Brooklyn Public Library (BPL) is the fifth largest public library system in the country, and serves Brooklyn’s 2.6 million residents at 60 branch libraries through free collections, classes and events. Whether it’s what you expect from a library (awesome books) or something totally unexpected (teaching girls to be reporters, Xbox bowling league for seniors or DJ training for teens), BPL offers something for everyone in Brooklyn.
BPL’s Marketing and Communications Department is currently seeking a Social Media and Digital Marketing Coordinator. The department oversees all of the Library’s public-facing materials and communications, from fliers and promotional items, to brochures and banners, produces collateral and content for its major fundraising campaigns, and manages its web presence, email communications and social media. This candidate will support the department across social, web and marketing operations, with the opportunity to lead projects where appropriate.
The ideal candidate will be fluent in a variety of traditional and digital media (including paid social media campaigns), assertive about staying on top of or ahead of the latest trends in digital communication and design, have some experience in traditional marketing, and above all be passionate about the mission of the library. They should be both creative and analytical, bringing enthusiasm and creative ideas to the team, as well as skilled in campaign reporting and analysis. They should have a killer instinct for social media; we’re looking for good ideas, great follow-through and quick thinking on our social platforms.
Applicants should be detail-oriented and creative, with strong written and verbal communication skills. This position requires professionalism, multi-tasking, leadership, research skills, accuracy, curiosity and enthusiasm.
Web, Email Communications and Social Media
Digital Marketing and Operations
Required Skills and Experience:
Bachelor’s degree from accredited college or university
1-2 years of work experience in marketing and digital communications
Experience creating social media content on behalf of a professional organization
Fluency in, and great instincts for, all mainstream social media channels