Brooklyn Public Library

  • Culture Pass Manager

    Posted Date 3 weeks ago(7/30/2019 3:45 PM)
    Job ID
    # of Openings
    Strategic Planning
    Location Name
    Strategic Planning
  • Overview

    Brooklyn Public Library (BPL) seeks an energetic, creative, motivated and dedicated professional for the full-time position of Culture Pass Manager. Reporting to BPL’s Chief Strategy Officer and working closely with the Strategic Planning team, this position oversees the development, execution and ongoing management of the Culture Pass program, which is entering its second year after launching in July 2018. A new partnership between the city’s public libraries and cultural organizations, the program makes it possible for library cardholders from across the five boroughs to check out free day passes to participating museums and other cultural venues. Though spanning three different library systems (BPL, New York Public Library, and Queens Public Library), the Culture Pass program is a single, citywide service, with one identity and one promotion strategy. The program manager oversees all aspects of Culture Pass, including the maintenance of the webportal and marketing and promotional efforts.  They may also coordinate with the participating organizations to put on programs in select branches across the city.




    • Serve as the lead on Culture Pass website content and functionality, in collaboration with Marketing, Design, and Web Applications staff
    • Support existing Culture Pass relationships and cultivate new ones through outreach including calls, correspondence and in-person meetings 
    • Developing and leading collaboration among key library stakeholders via online and face-to-face meetings, and site visits
    • Manage the allocation of passes and relevant constraints on pass reservations for each participating cultural institution
    • Coordinate the training of librarians across all three systems in creating and updating age-specific booklists and assisting patrons on how to use the new reservation system
    • In collaboration with the Marketing and Design departments, develop brochures and other promotional material for the public and coordinate approvals from stakeholders
    • Coordinate PR efforts with the libraries and cultural partners for the program launch
    • Arrange and oversee implementation of pertinent events and special program opportunities
    • Prepare analytic reports on Culture Pass use for participating organizations
    • Administer and monitor program budget
    • Under the direction of the Chief Strategy Officer, develop and implement strategies that will grow the Culture Pass program


    • Bachelor’s degree required
    • Minimum 5 years’ experience in relevant program management experience
    • Excellent writing, editing, and oral communication skills
    • Highly organized with great attention to detail
    • Ability to effectively, diplomatically and professionally work with both internal and external stakeholders
    • Creative, collaborative, and collegial with an entrepreneurial streak
    • Capacity to work both independently and collaboratively with staff members across multiple program sites


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